Tag Archives: Business

Photography Marketing & Business Building: How To Get And Use Client Testimonials

It has been proven over and over again.  Using testimonials from happy clients builds credibility and trust.  Testimonials tend to get people to take action and contact you now.  They definitely get results when used correctly in your marketing and advertising, because they make your marketing so much more persuasive – both online and off  Read more »

Photography Marketing & Selling – The BEST QUESTION To Ask To Build A Successful Photo Business

Your photography sales skills and marketing skills are intertwined. What good does it do to be a master photo marketer if when a prospect contacts you because of your marketing, you screw it up and lose her because you can’t sell on the phone when she calls? Now, I’m NOT talking about pressure, trickery or  Read more »

Photography Marketing And Selling Tip: A Proven Way To Get More Customers Into Your Photo Business

Trying to market and sell your photography without being able to tell your prospects clearly  what it is that’s “unique” about you is like trying to push water uphill with your nose… it’s just not going to work. This is a powerful photography marketing and selling secret that almost all photographers miss.  Let me ask  Read more »

Photography Marketing Tip: The Power Of Determining Your Target Market For Your Business

Trying to market a photography business without having a very specific “Target Market” is like trying to play football without a goal line. How will you ever make a touchdown, or know which direction you should be going? I’m amazed at how many photographers just try to “get their name out there.” I hate that  Read more »

Start A Photography Business The Smart Way: Key #3 – Photography Marketing

If you are just starting a photography business, or if you have one already, and want to make it more profitable, photography marketing is one of the all time most important keys. I often say that photography marketing is the “engine” of your photography business, because it absolutely is. If you mess up the marketing,  Read more »